Getting More Backlinks For Your BJJ Club
Backlinks are like word of mouth referrals, the more you have the more Search Engines like you
The data is in, if you're not in the top 3 positions on Google then you need to do something about it.
The top spot gets an unfair advantage with over 25% of the total clicks (website visits).
The top spot gets an unfair advantage with over 25% of the total clicks (website visits).
What happens if you do nothing?
It's very unlikely you will rank higher on Google, which means you won't get as as many new students as the clubs above you.
In fact, as Google likes relevant and fresh content, if you don't do anything you'll most likely slip down the ranksing over time.
In fact, as Google likes relevant and fresh content, if you don't do anything you'll most likely slip down the ranksing over time.
What happens if you action the steps in this article?
If you spend some time looking after your website and getting more geniune backlinks then ultimately you will rank higher on Google.
This means you will see more new students coming through your doors.
This means you will see more new students coming through your doors.
How do you find out how many backlinks you have?
That's easy, you can use a tool like Ahrefs or Sumrush to find out how many backlinks you have.
There are literally hundreds of tools around that can help you but AHrefs or Semrush will do the job. You will have to sign up for an account with Semrush but you can skip all the paid stuff and just use the free version.
There are literally hundreds of tools around that can help you but AHrefs or Semrush will do the job. You will have to sign up for an account with Semrush but you can skip all the paid stuff and just use the free version.
How do you find out how many backlinks your competitor clubs have?
Again, this is easy. Just use the same tools you used for your site to look at their site.
You can technically do this for any site in the world, so feel free to be nosy and snoop on some other folks too.
Does it matter who links to you?
Absolutely. Backlinks are like word of mouth referrals.
If someone with high authority and following says you are the best, then Google will take notice.
This also works in reverse, if you have too many low ranking or spammy websites linking to you then Google will think you are spammy too.
That means you can't cheat and pay someone to just give you links, it won't help you in the long run.
When a website gives a 'follow me' link to another website it shares a little bit of its Domain Authority with those sites.
This also works in reverse, if you have too many low ranking or spammy websites linking to you then Google will think you are spammy too.
That means you can't cheat and pay someone to just give you links, it won't help you in the long run.
When a website gives a 'follow me' link to another website it shares a little bit of its Domain Authority with those sites.
What is Domain Authority?
It's a score (on a 100-point scale) that determines how well a website will rank on search engines.
High scores are good and low scores are bad. Varying websites will rank you differently based on their internal alogrithms.
High scores are good and low scores are bad. Varying websites will rank you differently based on their internal alogrithms.
Are there any quick wins you can do for free?
Absolutely. We gathered a list of directory websites which you can submit your club to for free.
We advise you start with the highest DA (Domain Authority) sites first and work your way down.
We advise you start with the highest DA (Domain Authority) sites first and work your way down.
| Taplology | 69 | UK |
| Angloi Info | 45 | UK, London |
| Active Together | 28 | UK |
| SlidyFoot | 18 | UK |
| BJJ Gym Finder | 10 | UK |
| BJJ Weekly | 9 | UK |
| Club Hub UK | 32 | UK | ~£50yr |
| British Martial Arts | 9 | UK | ~£16yr |
How long before I start to see results?
Just like learning Jiu Jitsu, it takes time for these changes to take effect.
Search engines need a little time to crawl through the internet, process the data and then update their rankings.
Additionally, one extra link isn't going to make a huge difference but a diversity of links will.
Additionally, one extra link isn't going to make a huge difference but a diversity of links will.
Are there anymore backlinks I can get?
Of course. The more you foster relationships with people across the web the more likely they are to link to you.
We came up with a list of ideas you can try which we think will help get you more meaningful backlinks over time.
It will require a little more effort on your part but it is certainly something you can put a couple hours a week into and see good results.
We came up with a list of ideas you can try which we think will help get you more meaningful backlinks over time.
It will require a little more effort on your part but it is certainly something you can put a couple hours a week into and see good results.
1. Reach out to local newspapers
When you win medals at a competition, reach out to your local online newspapers and see if they want to write about it.
2. List your local events
Most town/city newspapers have a events or what's on page, list them when you have some.
3. Feature success stories
Feature success stories for inspiring memebers of your gym, either people who have become more confident or lost weight.
Reach out to local fitness influencers to see if they want to feature the story and link back to your website.
4. Events for local businesses
Host self defence classes for local businesses and see if they will write a blog post about you.
You could do this for free or for a small fee.
5. Free local self defence classes
Provide some free introductory self defence classes for local schools, colleges and univeristies.
Ask them to write a post on their webiste linking back to your club.
Or, even better a dedicated page about self defence tips with a short video.
Conclusion
Getting more backlinks is a great way to improve your Search Engine ranking and get more students through your doors.
It's not a quick fix but it is a long term strategy that will pay off over time.
You should take the steps we have discussed in this article and then keep an eye on yours and your competitors rankings over time.
It's not a quick fix but it is a long term strategy that will pay off over time.
You should take the steps we have discussed in this article and then keep an eye on yours and your competitors rankings over time.
Whats next?
Read more on improving your social media reviews.
Or, read more on improving the online sign posts to your website and see how you can make small improvements to your website and atract new students.
Or, read more on improving the online sign posts to your website and see how you can make small improvements to your website and atract new students.